A winning brand, built for you in just five weeks
Sprint is our five-week brand strategy and design service for early-stage start-ups launching innovative products.
You’ve developed a brilliant product that you believe could be a market leader one day. To get there, you need a stand-out brand.
Over five weeks, we’ll work with you to craft a brand that you and your future customers will love.
We’ll use a blend of strategic thinking, creative flair, commercial nous and our in-depth knowledge of the sports and outdoor market to put you on the path to success.
By the end of the Sprint, you’ll not only have a beautiful visual identity that elevates your product, but a clear vision for your brand.
You’ll have a brand that will support you to:
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Get your product noticed by your ideal customers
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Build consumer trust in your product
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Stand out from your competitors
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Win backing from investors
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Convince retailers to stock your product
Our Sprint package is designed for new businesses that need a ‘minimum viable brand’ - a simple yet powerful identity and story for your material, at an affordable price.
If you’re ready for a more in-depth brand strategy and design process, take a look at our ACCELERATE package.
We built our own startup, D3O, from an experiment in a university lab to a market-leading brand. Now we help other founders in the sports and outdoor industry to turn their vision into reality.
We understand the challenges you face as an entrepreneur and can guide you along each step of the way, from getting funding, driving sales, building a fanbase and forging partnerships with suppliers, retailers and wholesalers.
Read more about our story here.
Why choose us?
What's included in Sprint?
01 Research
Analysis of your competitors, the market landscape and trends in your niche.
02 Strategy workshop
A two-hour online workshop where we’ll work with you to create a framework that defines your purpose, values and a brand promise that differentiates your product from competitors.
01 Brand personality
We'll create a personality for your brand using the values and behaviours identified in phase 1. We'll look at brand archetypes to help guide how we define your brand's personality.
To explore and agree the visual direction that matches your personality.
02 Mood board
We’ll create three different versions for you to choose from, with one revision of your chosen logo included with the package.
03 Logo design (or redesign)
04 Brand assets
We’ll create three different versions for you to choose from, with one revision of your chosen logo included with the package.
For use on your website, packaging, social media etc. to give your visual identity depth and flexibility.
05 Colour palette
That represents your unique personality.
Created in Canva including your brand colours, logo, typefaces, assets and some social media templates to get you started.
06 Simple brand guidelines
01 Brand activation workshop
A one-hour online brand activation workshop where we’ll help you figure out the steps to launch or promote your product.
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Should we partner with other brands to build awareness?
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Do we need to do a photoshoot?
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Where should we focus our marketing efforts?
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Which media channels should we use?
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What events / trade shows should we go to?
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What marketing assets do we need to create before we can start selling our products?
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Should we sell directly to consumers or via retailers?
After the session, we’ll send you a brand activation plan. This is a high-level roadmap outlining how you can bring your brand to life and start raising awareness of your product among your customers.
02 Brand activation plan
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Phase 1: Research & strategy
01
Research
Analysis of your competitors, the market landscape and trends in your niche.
02
Strategy workshop
A two-hour online workshop where we’ll work with you to create a framework that defines your purpose, vision and only-ness that differentiates your product from competitors and sets your brand on the right course.
A unique and authentic personality for your brand, designed to help you attract your ideal customers and build an emotional connection.
Phase 2: Creating your brand
01
Brand personality archetype
We'll create a personality for your brand using the values and behaviours identified in phase 1. We'll look at brand archetypes to help guide how we define your brand's personality.
02
Mood board
To define the visual direction that matches your personality.
03
Logo design (or redesign)
We’ll create three different versions for you to choose from, with one revision of your chosen logo included with the package.
04
Brand assets
For use on your website, packaging, social media etc. to give your visual identity depth and flexibility.
05
Colour palette & typefaces
That represents your unique personality.
06
Simple brand guidelines
Created in Canva including your brand colours, logo, typefaces, assets and some social media templates to get you started.
A one-hour online brand activation workshop where we’ll help you figure out the steps to launch or promote your product. We can help you answer questions such as:
01
Brand activation workshop
A one-hour online brand activation workshop where we’ll help you figure out the steps to launch or promote your product.
-
Should we partner with other brands to build awareness?
-
Do we need to do a photoshoot?
-
Where should we focus our marketing efforts?
-
Which media channels should we use?
-
What events / trade shows should we go to?
-
What marketing assets do we need to create before we can start selling our products?
-
Should we sell directly to consumers or via retailers?
02
Brand activation plan
After the session, we’ll send you a brand activation plan. This is a high-level roadmap outlining how you can bring your brand to life and start raising awareness of your product among your customers.
Phase 3: Activating your brand
We can help you activate your brand.
Building a brand happens in the doing, not just in the designing.
We can act as fractional team members inside your company, providing a full range of marketing and design services to help you activate your brand.
Over the years we’ve assembled a wonderful team of associates whose work we respect, including designers, copywriters, website developers and marketing specialists.
We act as your project manager to ensure everything aligns with your brand and meets the highest standards. You can either hire us on a project basis (with each job priced separately) or pay a monthly retainer for access to our services.
Need something more?
We also offer an Accelerate branding package for businesses that are ready to scale up, which includes in-depth research, customer interviews, messaging strategy and more.
Tim Brown
Director and COO Rheon Labs
"Ruth was wholey responsible for creating D3O's brand strategy and executing the formation, communication and embodiment of the brand. It is difficult to find the most appropriate level of praise for her work and attitude; "Utter brilliance" is the closest I can get."
Phil Shettig
VP Product + Marketing, Vertical Supply Group
"Richard's mastery of product and communication drove a wave of publicity that we could never have dreamed possible. Richard's technical ability is only surpassed by his understanding of marketing. I have never seen anyone possess such acumen in both realms before. This is a potent combination. As an entrepreneur, it is lethal (to the competition)!"
Simon Devonshire
OBE, Entrepreneur, Investor, Non-Exec Director, Chair
“Richard is an inspiration to anyone with a dream, and the drive to realise it.”
Janinie Boyer,
Director, Beancount
"By the end of the workshop I had a clear vision about what my business brand statement is, what values and processes underlie it and how I can make it work for me. It was great to have such a creative and supportive space in which to really focus on my own branding as it's all too easy to overlook its strategic importance when you're busy!"