Ruth PalmerDec 12, 20238 minThe Power of Purpose: Who Gives a Crap's Journey to a Magnetic BrandFew brands are a better example of the power of a purpose-driven brand to elevate a product out of the commodity space than Who Gives a...
Ruth PalmerNov 24, 20234 minRethinking Black Friday: Brands, Ethics, and Purpose in the Shopping FrenzyIn the whirlwind of today’s Amazon worker strikes in the UK, a big question pops up: Should brands think twice about Black Friday? Is...
Ruth PalmerNov 23, 20235 minThe Power of Shared Values: How Abel & Cole Built a Thriving Purpose-Driven BrandToday we will be taking a metaphorical look under the hood of the bright yellow delivery vans of organic food delivery company, Abel &...
Ruth PalmerAug 23, 20236 minBranding for startups: The secret formula for magnetising your brandIf I asked a room of founders what branding was, I reckon about 80% of them would reply, it’s having a consistent look and feel across...
Ruth PalmerMay 24, 20233 minWhen is a ship not a ship, and what's that got to do with startup branding?When building your startup, you've got to get clear on your purpose, and by that I mean the reason you exist beyond making money.
Ruth PalmerOct 11, 20225 minBrand purpose: because it’s good for business or it’s the right thing to do?Patagonia founder Yvon Chouinard’s announcement last week that he’s giving away the company to fight climate change filled me with hope....