Ruth PalmerDec 12, 20238 minThe Power of Purpose: Who Gives a Crap's Journey to a Magnetic BrandFew brands are a better example of the power of a purpose-driven brand to elevate a product out of the commodity space than Who Gives a...
Ruth PalmerJun 1, 20234 minBranding for startups: 5 ways startups get it upside downDefining your brand pre-investment is one of the most powerful tools you can use to shorten the investment lead-time. Why? Because the...
Ruth PalmerOct 11, 20225 minBrand purpose: because it’s good for business or it’s the right thing to do?Patagonia founder Yvon Chouinard’s announcement last week that he’s giving away the company to fight climate change filled me with hope....