Unlocking the value
in your idea through brand strategy, design and innovation.
From lab to launch
We transform groundbreaking new materials, devices and technology into market-leading brands.
Blending strategy, innovation, design and storytelling, we create distinctive brands that help inventors, scientists and manufacturers to grow their business.
Your partners
for growth
Hello,
We’re Richard and Ruth Palmer, co-founders of Palmer & Co. We’ve been building brands and advising businesses in the sports and outdoor industry for more than two decades, starting with our materials startup D3O. We used the power of story and design to grow D3O into a leading ingredient brand worn by Olympians - and now we use that know-how to help other innovative brands achieve the same success.
Whether you’re a start-up needing a minimum viable brand to enter the market or an established company wanting to get maximum value from your IP, we can help.
"How do you get broad adoption of a complex technology and build a brand from scratch in a matter of a few seasons? Well, you get Richard Palmer to evangelize, innovate, market and generally drive the vision tirelessly."
Phil ShettigGM / Business Unit Director, Spyder Active Sports
How can we help?
Manufacturers
We're an established materials manufacturer with an IP portfolio and we need help with our branding or innovation.
Michael Kleinwort
Founder & CEO Kora Outdoor
Ruth is a tireless self motivator whose experience, commitment, creativity and positivity helped kora come to life. She supported us through our startup phase, wearing multiple hats throughout - project management, copy-writing, web design, research, spreadsheet crunching, financial analysis, email marketing campaigns... She is painstaking in her approach to each task, and her dedication to ensuring that the task is completed on time and to the required quality is exemplary. Do not overlook her design skills either, as these are fantastic. She created kora’s logo - which is a thing of beauty and brains.
Kevin Nicholas
Executive Partner BMNT
In my trade I come across many people who claim to be 'innovators', 'disruptors', 'design thinkers' and the like. A precious few of them are the real thing, and Richard is one of them. He is also great to work with and an all around good guy. I'd work with him again any time!
Cindi Bussenhart
Founder & CEO
MERGE4 B-CORP
During my time at Sessions. Rich Palmer was a driving force in D3O's product innovation and leadership. His visionary guidance fostered a culture of excellence, pushing boundaries and inspiring teams to achieve their best.
Tim Brown
Director & COO Rheon Labs
Ruth was wholey responsible for creating D3O's brand strategy and executing the formation, communication and embodiment of the brand. It is difficult to find the most appropriate level of praise for her work and attitude; "Utter brilliance" is the closest I can get. Ruth is the best brand creator I have ever had the pleasure of witnessing operate. The care, hours of hard graft, attention to detail, intelligence, sound business acumen and market insight that she poured into her work was impressive by anyone's standards. Without her the company would not have been the spectacular growing success it was - she was central and critical to our success.